Lisa, a member of BLACKPINK, has officially announced the launch of her new agency, Loud Company. She shared this news along with a new profile photo on her Instagram account this Thursday.
After several months of preparation, Lisa has made her solo comeback, marking her first independent activities since leaving YG Entertainment. Her pre-release comeback, entitled “Rockstar,” was posted on her new agency’s YouTube channel. Unexpectedly, within just a few days of posting, the number of viewers and subscribers on Loud Company’s channel surged by millions.
As a result, Loud Company’s YouTube income has increased drastically over the past 30 days, ranging from $52,000 to $312,000 with only six videos. In comparison, JYP Entertainment collected $46,600 to $279,000, and YG Entertainment achieved an income of $2,950 to $177,000 over the same period.
Loud Company’s video posts include Lisa’s birthday Q&A, the “Rockstar” MV teaser, the “Rockstar” MV, the “Rockstar” BTS, the “Rockstar” dance practice video, the “Rockstar” Vlog, and the “Rockstar” popup story. With just four months since its establishment, Loud Company has accumulated 170 million cumulative views and now boasts 3.52 million active subscribers.
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