Becoming a face of Calvin Klein is a big deal, and Jennie Kim of BLACKPINK has taken on that feat. She joined the likes of some of the biggest celebrities and models of all time, such as Kate Moss, Justin Bieber, and Lil Nas X, by teaming up with the iconic American sportswear company. She has worked with the brand several times before, including fronting the spring campaign and dropping her own capsule collection of soft, casual day-to-day essentials. (We even reviewed it!) Now, she stars in Calvin Klein’s newest campaign.
BLACKPINK’s Jennie is one of several celebs to wear Calvin Klein Fall 2023 in the new campaign; her fellow models include Euphoria star Alexa Demie, rapper Kid Cudi, BTS’s Jungkook and Kendall Jenner, because it’s not a fashion campaign without a Kardashian or Jenner sister.
According to the brand, the fall collections “reinforce Calvin Klein’s design codes of minimal, modern and sensual” and include “elevated pieces that are essential to every wardrobe, for every lifestyle.” The photos were directed and photographed by the legendary team of Inez & Vinoodh.
In exclusive behind the scenes photos from the shoot, Jennie wears a few looks from the brand, including both denim and underwear. In one shot, she wears a cropped CK Jeans jacket with wet-look hair and a smudgy lined eye and in another she pairs a black bra and underwear set with the iconic Calvin Klein logo with a skirt and oversized black blazer.
In another shot, taken from above, Jennie stands beneath the spotlights in a pair of ’90s style jeans and a cropped white tee. The pics are very Calvin, but also feel true to Jennie’s personal style, especially the throwback silhouettes paired with sleeker tailored pieces.
The Calvin Klein Fall 2023 collection drops on August 14 on calvinklein.com, and additional content from the stars will be featured on the brand’s social channels.
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