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The Lakers star debuted a skin, hair and beard care line with items priced at just $10 each — and it’s getting great reviews.

LeBron James has so many impressive endeavors that it’s hard to keep up: All-Star and Olympic athlete, TV talk show host, restauranteur, sports team mogul, and now, skincare company founder. Currently in Paris, helping the U.S. men’s national basketball team to victory, you can be sure his grooming game will be on point with help from his brand, The Shop.

The line is named after his Emmy-winning, community-connecting HBO series, where he sits in discussion with artists, entertainers and athletes from Jason Sudeikis to Drake to Naomi Osaka.  Based on the idea of barbershop conversations, a skin and hair care line felt like a natural extension, according to Paul Rivera, Co-Creator of The Shop.

The Shop Men’s grooming line includes seven high-performance skin, hair and beard products. According to a press release for the brand, the product line offers multi-beneficial, nourishing vegan and cruelty-free formulas that are gentle to the skin, simple and effective to use and have benefits.

The line is priced modestly at just under $10 per product and is available through Walmart. Watch a video with LeBron James, Maverick Carter and Paul Rivera introducing The Shop men’s grooming line. Then shop the products below and stay smooth out there.